Walkers Sensations conceived a brief where they were looking to spruce up their current packaging and introduce it to a new market, with an emphasis on making sure that the re-packaging involved a unique concept but held its premium feeling. My response was making the crisps into 'pub' crisps, where it would reach new audiences, such as families. I took inspiration for the designs from pub carpets I recorded around Nottingham and added a more premium feel to them by hand-drawing and watercolouring the packaging designs. Furthermore, I introduced an origami element to the inside of the packaging, which would inspire more customers, particularly children, to try the product, keep them busy whilst parents could drink and talk, and try new flavours they normally wouldn't (as each flavour would create a different origami model).