Pocket Dragon is my response to reimagining lizard food packaging. I looked at and researched the pet food market and found that all the lizard food packaging particularly followed the same bland and basic designs; I wanted to change this. I introduced a more colourful and fun approach, playing on the idea that lizards are like miniature dragons, so they're a cool pet to own. I wanted to increase the number of younger people and families that would be interested in purchasing a lizard. To add further allure to the packaging, I made it so that part of the label could be cut away and turned into a lizard itself.